Email marketing for Kazakh business: practical guide

Email marketing remains one of the most cost-effective customer communication channels. According to research, every dollar invested in email marketing generates an average return of 36 dollars. For businesses in Kazakhstan, well-configured email campaigns help retain customers and stimulate repeat purchases.

Building a Subscriber Base in Kazakhstan

A quality subscriber base is the foundation of successful email marketing. Methods for legally collecting contacts:

Subscription forms on the website — offer a bonus for subscribing: a discount, checklist, or free consultation
Pop-up windows — display on exit intent or after a certain time spent on the website
Lead magnets — useful materials in exchange for an email: guides, templates, market research
Website registration — when creating an account or placing an order
Offline events — collecting contacts at exhibitions and conferences in Almaty and Astana

Important: always obtain consent for mailings and comply with the Republic of Kazakhstan Law on Personal Data.

Types of Campaigns and Automation

For maximum effectiveness, use various types of email campaigns:

Welcome series — 3-5 emails after subscription, introducing the company and products
Regular newsletters — company news, useful content, market reviews
Promotional mailings — promotions, discounts, special offers
Triggered emails — abandoned cart, birthday, repeat purchase
Reactivation campaigns — bringing back inactive subscribers

Email Marketing Platforms

Various platforms are suitable for Kazakhstani businesses. The choice depends on the size of your database and needs: UniSender — a Russian-language platform with CIS-based servers, Mailchimp — the international standard with a free plan for up to 500 contacts, SendPulse — a multi-channel platform supporting SMS, email, and push notifications. All these services allow integration with your website to automate mailings.

Comprehensive digital marketing encompasses many channels, and they all start with a quality website. REXLAMA creates web solutions with email marketing, CRM, and analytics integration. Learn about our services or contact us for a comprehensive solution for your business.

Web development for business in Kazakhstan and abroad — REXLAMA

REXLAMA is a full-cycle web studio based in Almaty, Kazakhstan. We work with clients across Kazakhstan and internationally. Over 13 years, we have completed more than 500 projects for companies in various industries: car dealers, construction, education, healthcare, finance, HoReCa, and e-commerce.

Our team specializes in Django development — the same technology used by Instagram, Spotify and Pinterest. We create scalable solutions for businesses of any size — from startups to large corporations. Each project is developed individually.

We offer a full range of digital services: SEO promotion, Google Ads and Yandex Direct contextual advertising, graphic design and technical support. We work across Kazakhstan: Almaty, Astana, Shymkent, Karaganda, Aktau, Atyrau — as well as with international clients.

Every client receives for free: domain, hosting, SSL certificate and $300 Google Ads bonus. We accept: Kaspi QR, Kaspi RED (installments), bank transfer, international payments. Massive Dynamic LLP (BIN: 260140022809), Almaty.